COMPARE AND MAKE THE WISE DECISION - RADIO!!

Newspaper and TV are reach media - they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands - except on radio. Radio is the reach and frequency medium you can afford. Radio uses the power of the spoken word to create emotion during the buying process. It has been said that 85% of all buying decisions are emotional. Radio is the only local medium that can effectively communicate using the power of emotions!

Good Reasons to Advertise on the Radio...

• Our radio stations travel with you in the car, which is the last point of impact before a purchase. The newspaper can't do that.
• Radio sells for you because it uses word of mouth with emotions and feelings while a Newspaper or direct mail piece can only provide a listing.
• One in 5 people either cannot read or read well. You do not have to be able to read in order to listen to the radio.
• It's easy for people to miss your ad all together in a newspaper or direct mail, they are not looking for it, but when your ad is on the radio, it's the total focus of our programming, you get heard.
• The average time a person spends reading the newspaper is less than 10 minutes per day. The average time spent listening to the radio is almost 3 hours.
• Radio is the only true mobile medium. In the car, at work, and at play, radio is there...the companion and the advertising force your customers take with them wherever they go.
• Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the local newspaper. Radio’s unique targeting ability saves you money.
• With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.
• In your personal life, when you have something very important to communicate to someone, which would you prefer - to show them a picture, to write to them, or to talk with the intimacy, emotion and power of the spoken word? Radio sells!

So, there's no other choice! The most effective way to get your message out and make your cash register ring more often is 1010AM WSPC and AM Stereo 1580 WZKY.

Call 704-983-1580 today and put the power of the spoken word to work for you!