WHY ADVERTISE? WHY PROMOTE YOUR BUSINESS?

1. TO REACH NEW CUSTOMERS.
The marketplace is always changing. Families move, on the average, once every seven years. New families mean new customers for you ... or for a competitor. As people mature, their lifestyles, needs and buying habits also change.

2. YOU MUST PROMOTE ON A CONTINUING BASIS.
People forget. They do not remember everything they have seen or heard. With the development of the automobile, shoppers travel longer distances. Shoppers do not have the loyalty they once had. We all like to be asked.

3. BEING A VISIBLE PART OF THE BUYING PROCESS.
You must promote in order to influence shoppers throughout the buying process. People often go from store to store comparing prices, quality and service. You should be reaching potential customers throughout the buying process.

4. IT PAYS BOTH NOW AND OVER THE LONG HAUL!
By promoting today, you are not only selling customers for today, you are selling customers whose decision may be weeks or months away. Promoting gives you a long-term advantage over competitors who cut back or cancel advertising. A five year survey of more than 3000 companies found that advertisers who maintain or expand promotion saw their sales increase an average of 100%.

5. GENERATE MORE TRAFFIC.
Increased traffic is step number one toward sales increases and expanding your base of business. For every 100 items that shoppers plan to buy, they make at least 30 unanticipated "in store" purchases.

6. KEEP A HEALTHY AND POSITIVE IMAGE.
It may be unfortunate, but its human nature that bad news travel fast. Advertising corrects misleading gossip and punctures "overstated” bad news. Advertising that is vigorous and positive can bring shoppers into your store regardless of the economy.

7. MAKE A GOOD OFFER!
If you promote and make a good offer ... one that rewards your potential customers for doing business with you ... you will make more sales and increase business!

8. RADIO'S TARGETED ADVERTISING SELLS.
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.

WHY RADIO?
It's simple. It is the power of the spoken word that we all use in order to get things done! In this area, it is our unique blend of three radio stations that reach more people than any other media on a cost effective basis. We use the power of the spoken word with emotion and feelings! And that is how we all make our buying decisions!

CALL US AT 704-983-1580 AND WE WILL PUT THE POWER OF THE SPOKEN WORD TO WORK FOR YOU!